You can offer these in weekly, monthly or yearly tiers. Does your organization have elements that could be named for a sponsor? Take a look around to get inspiration here — collegiate sports, NASCAR, arenas, museums and film festivals all have sponsored areas.
Major events or conferences have kickoff and closing parties, as well as public and private events in between. Make the kickoff reception and the closing night events exclusive to no more than two sponsors each. Private parties that offer networking and branding opportunities are fabulous offers — incentives can include logo placements, catalog listings, promotion across social media and on mobile apps and complimentary event passes.
There are always people who can't make it to a big event, whether it's because the event sold out, tickets were expensive, or it was too far away. What better way to reach a wider audience than to live stream portions of the event?
You'll make the folks who missed out feel like they got to enjoy a piece of the event, and you'll be broadcasting not just your sponsor's brand, but your own as well. Use both your sponsor's and your own social media channels to advertise the live stream, so you'll be sure to get as many viewers as possible.
Be sure that you test the tech before the event begins— a glitchy live stream won't do you or your sponsors any favors! This isn't just a suggestion for creative sponsorship idea, but also a great way to do good for a good cause.
If a nonprofit organization is offering a text-to-give option, your business could pledge to match the total. At your next event, you could advertise the fact that you're matching contributions to the nonprofit organization, and you could encourage visitors to your booth to donate right there.
Prominently display the steps they need to take to donate and you can help people help others. Remember, the key to making any of these sponsorships valuable to a donor is by starting with a great content marketing plan. Steph leads our client delivery team and is obsessed with delivering quality work, creating an efficiency machine, and mastering the tools and disciplines to achieve success for our heroes.
At home, she loves listening to true crime podcasts, playing with her daughters and two pugs, and singing in a local rock band with her husband. Share This:. Assess Your Sponsors Before you begin brainstorming about new ideas for sponsorship packages, take a minute to consider your sponsors. Implement Digital Marketing Before opening up any of these innovative sponsorship ideas, make sure you first have a solid digital marketing plan in place.
Charging Station Everyone needs to plug in and charge their devices at a big event! Game Lounge Game lounges are becoming increasingly popular. Video Interviews Offer sponsors video interviews as part of their package. There are several key decision makers for event sponsorships. Basically, the best people to contact about possible event sponsorships are the ones who have the highest possible ROI on your time invested.
Less obvious job titles and people in your network will prove to be very fruitful and direct contacts for pitching. Ultimately, remember that potential sponsors are businesses — not philanthropic organizations. They want something in return for funding your event. Be confident in your approach and you just might hear back from sponsors.
Start early and be open minded. Specifically identify both your goals for the event, and the incentives and benefits for a potential sponsor. Lean on data points about the event audience to make a compelling case to a potential sponsor whose target audience aligns well with your attendees.
Focus on the sponsor, not the event, in your pitch. Event sponsorship can also generate leads for a company, produce valuable material for content marketing, develop business relationships, provide audience insights, and improve public perception. Want to learn all about how to get sponsors for an event? Keep reading! Does your event need a sponsor?
In addition to raising funds, having one or more event sponsors can open up opportunities for: Building brand awareness Increasing sales numbers Improving brand image All in all, there is a lot to be gained from this type of strategic partnership.
Media sponsorship assures that your event will get ample coverage. Your event goals require expensive or additional budget items not already accounted for in allocated funds. You need to bulk up your customer base. Influencers like industry bloggers, local celebs, or top executives have audiences whose interests may overlap with your event. Bringing them on as your sponsors essentially transfers over that audience base and helps solidify your brand image in the eyes of this fresh market.
You need help figuring out a major planning component like a venue, transportation, or catering. Your event is brand new or your brand needs to build its industry cred. Having sponsorships from established companies in your field is the best kind of testimonial. Sponsors who understand the value of this type of marketing. Sponsors whose audience matches yours in both demographics and interests.
Sponsors focused on event ROI. Vanity sponsors like to stick their names on an event and call it a day. Use digital tools to find and secure sponsors. Thankfully there are now a few reliable solutions on the market that can help: Get really specific about your event goals. SponsorPark — Best for corporate sponsors and events under the arts, entertainment, sports, festivals, and special causes categories.
Sponeasy — If you need a well-designed sponsorship desk, try this drag-and-drop builder it even has templates you can use. OpenSponsorship — This platform specifically caters to athletes, teams, and sports-related events.
SponsorPitch — Search their database, use their CRM, and export sponsor data with this collaborative tool. Get really specific about your event goals. Reach out to sponsors from related events. Narrow down your options to brands who strongly align with your event values. Let your audience decide. Learn how to get sponsors for an event with these 8 tactics 1. In your proposal, paint that picture by including these details: Tell your company story. Did your company have humble beginnings?
Was it founded as a family business for the local community? Make an emotional connection to strike a chord with the sponsoring company. Describe what you do. That way, they know they are reaching the right audience by contributing to your event. Offer the sponsor incentives. Here are some ideas to help sweeten the deal: For trade shows or exhibitions, giving the sponsor a free booth. Gifts and giveaways are excellent event sponsorship examples, especially if you and your sponsor tie the giveaway to something experience-based, like a trip.
Attendees were eager to participate and provide their information in the process, making this a powerful sponsorship package for lead generation. Use our Sponsorship Market Rate Valuation Workbook to help both you and your sponsors get the most bang for your buck.
Interactive art installations At conferences and music festivals alike, people love interacting with art installations, which grab attention and engage attendees.
Sponsored livestreams Live video can extend your reach and have a real impact on your bottom line. Virtual reality installations Virtual reality VR offers events and brands alike an opportunity to create engaging, innovative, and multi-sensory brand activations for attendees, both in-person and remotely. Sponsored entertainment Event attendees love a special guest like a musical artist or a comedian, and bringing in big-name talent is a great way to attract the brands on your wishlist.
Food and drink brand activation Offer a brand activation around food at your event or via the food you deliver to virtual attendees. Stress-melting game stations Having a games area at your event provides attendees with a place to have fun and network. Sponsored closed captioning or interpretation Adapting events for attendees with different needs is crucial, especially when you are reaching a diverse audience with a virtual event.
Unique giveaways Gifts and giveaways are excellent event sponsorship examples, especially if you and your sponsor tie the giveaway to something experience-based, like a trip. Was this article helpful? All Rights Reserved.
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