When the economy tanked and shit hit the fan from on, we actually had our best years in business. The step after that was factoring which was manageable, then finally to present day, which is a large line of credit with a reputable bank. One of them is to incubate young brands and creative minds to let them shine without the hassles of dealing with the business BS I dealt with.
As a self-made brand head, how has the management learning process been for you? However being self-made means you absolutely need to have the right team in place. In the early days, I micro-managed way too much. Was it easier to start a company in the pre-Internet days where it was a seemingly less complicated landscape?
It seems there was more room for error in the past? There was no internet, no email. I used my large Apple IIc desktop, an old roller Panasonic fax machine, a beeper, pen and paper, blood, sweat and tears to start something I believed in. There was no comparison and I was young and had nothing to lose. The good thing was timing was on my side and I learned how to run a business by just doing it.
It was much more forgiving than it is today. Anything is possible. Set yourself apart by going the other way, do your own thing, live for today and plan for tomorrow. Be happy, be humble. Much love and peace. Delayed quote. Updated once every 10 mins. All Rights Reserved. Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more. We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist.
We'd really appreciated it. Jul 19, Read Full Article. What to Read Next. Lying in the street, cold, bloodied and alone, Mike Cherman had the inkling of an idea. Insert a. Mar 28, 15, Hypes 0 Comments. These days there seems to be no shortage in social networking websites which have drastically. We believe that life should be lived without limits and that your choice of technical apparel should reflect this. All products are created with the goal of pushing current boundaries of design, construction and interaction.
Each piece is uniquely crafted to provide more than you expect and push your experience beyond what you thought possible. Since founder, Michael Akira West, first stepped on a skateboard as a youth in the early eighties, he immediately had a new addiction and inspiration. The freedom that skateboarding provided birthed a lifelong quest for freedom of expression through all forms of mediums.
Throughout the following years, Mike transitioned from skateboarding to snowboarding, working and riding in Big Bear, CA and continually gathering and exploring new ideas including unique apparel based around the southern California snowboard scene.
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